The Body Acceptance Series Part II: The WIIFM of Healing & Recovery
What’s In It For Me (WIIFM)? WIIFM stands for “What’s In It For Me”. And it’s most notably referenced in the marketing and selling of a product or service. But in Part II of this Body Acceptance series (click here for Part I), I’m borrowing the WIIFM phrase to explore the deep-seeded reasons why […]